Effective Influence and Persuasion

by Learnlight

Effective Influence and Persuasion equips learners with the knowledge, skills, and ethical framework to become more influential and persuasive in the workplace. The course covers psychological principles, persuasion techniques, and ethical considerations, progressing to practical application in leadership, sales, and cross-cultural contexts. Emphasizing integrity and ethical practice, learners will be prepared to apply their new skills with confidence and authenticity in real-world situations.

 

Learning outcomes:

• Understand psychological principles and ethical considerations in influence and persuasion
• Master strategies like Cialdini’s principles, storytelling, and negotiation
• Apply persuasion skills in leadership, sales, digital, and cross-cultural contexts
• Recognize and counter manipulation while maintaining ethics
• Apply influence techniques in real-world workplace scenarios